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Linda Barbara
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Recent posts
From Consumers to Catalysts: How Gen Z is Rewriting the Rules of Research
Our work on various multi-country consumer studies has given us a front-row seat to the seismic shifts Gen Z is causing in the market....
What’s Driving Industry Transformation? Trends in Market Research for the Year 2025
The year 2025 brings a phenomenal shift in the market research industry. With AI, automation, and ever-present competition for immediate insights, everything seems to...
Social Media 2.0: How We Got Here and What’s Next
The Digital Marketing Revolution: From Banners to Billions
In the early days of marketing, businesses relied on traditional mediums like newspapers, television, and magazines to...
The AI Revolution: Transforming Marketing with Predictive Precision
Imagine a world where prediction is at your fingertips, or on your keyboard. You can foresee what the customer who just entered your store...
The Future of Market Research: AI or Human Intellect?
Market research has been a critical tool for businesses seeking to understand consumer behaviour, and develop business ideas based on the research for growth....
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