InsightSutras conducted a global survey with working women professionals to study the prevailing gender inequality at workplaces and what it takes to create gender parity. ATTITUDINAL CHANGE SHALL ENCOURAGE BETTER WORKPLACE GENDER PARITY FINDINGS FROM INSIGHTSUTRAS GLOBAL SURVEY “FREEDOM CANNOT BE ACHIEVED UNLESS WOMEN HAVE BEEN EMANCIPATED FROM ALL KINDS OF OPPRESSION.” - NELSON R. MANDELA BETTER GENDER EQUALITY AT THE BOTTOM OF THE PYRAMID THAN THE TOP Gender equality at the workplace is...
Our work on various multi-country consumer studies has given us a front-row seat to the seismic shifts Gen Z is causing in the market. This experience has reshaped our approach to market research. We're excited to share our learnings about their profound influence. Gen Z isn't just the next generation of consumers; they are the architects of a market revolution driven by authenticity and values. Forget traditional advertising. Gen...
The year 2025 brings a phenomenal shift in the market research industry. With AI, automation, and ever-present competition for immediate insights, everything seems to be changing at breakneck speed. Those who choose to ignore these changes will lag behind, and with the use of modern technology, businesses can enjoy unrivalled competitive benefits. The year 2025 brings a phenomenal shift in the market research industry. With AI, automation, and ever-present competition...
Our work on various multi-country consumer studies has given us a front-row seat to the seismic shifts Gen Z is causing in the market....
The year 2025 brings a phenomenal shift in the market research industry. With AI, automation, and ever-present competition for immediate insights, everything seems to...
The Digital Marketing Revolution: From Banners to Billions In the early days of marketing, businesses relied on traditional mediums like newspapers, television, and magazines to...
Imagine a world where prediction is at your fingertips, or on your keyboard. You can foresee what the customer who just entered your store...

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