Is Quality Compromised in Agile Market Research?
Would clients be willing to pay for hastily done shoddy research that borders on being called bad research? We all know that our clients engage us to provide actionable and well researched intelligence that can be translated into decisions for their growth. Of course, clients always need the market intelligence as of yesterday. And this is driving the trend towards “AGILE RESEARCH”. But...
The Digital Marketing Revolution: From Banners to Billions
In the early days of marketing, businesses relied on traditional mediums like newspapers, television, and magazines to reach their audience. But as technology advanced, so did the world of advertising. The introduction of digital marketing revolutionised the industry, allowing marketers to track their impact like never before.
The first digital ad appeared in 1994, and with it came the concept of "clicks." Marketers...
Imagine a world where prediction is at your fingertips, or on your keyboard. You can foresee what the customer who just entered your store needs. The viewer who has opened your site clicks on a section, and you are confident she will stay. How do you know? What helped you reach this stage?
This is the AI predictive world, where predictive analytics intrigue the human mind long before you and...
The Digital Marketing Revolution: From Banners to Billions
In the early days of marketing, businesses relied on traditional mediums like newspapers, television, and magazines to...
Imagine a world where prediction is at your fingertips, or on your keyboard. You can foresee what the customer who just entered your store...
Market research has been a critical tool for businesses seeking to understand consumer behaviour, and develop business ideas based on the research for growth....
Is Quality Compromised in Agile Market Research?
Would clients be willing to pay for hastily done shoddy research that borders on being called bad research?...
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